I'm a Creative Strategy Director and Head of Digital Studio Europe at Hotwire Global – an independent global tech communications agency. In that role I lead a growing team of eight specialists, covering creative strategy, content production, video, and AI consulting across the European market.

My work sits at the intersection of sharp strategic thinking and hands-on creative direction. I develop the frameworks that make campaigns compound over time, then stay close enough to the work to make sure they actually do. Clients past and present include Netflix, Volkswagen, BMW, Porsche, Google, Sony, Swisscom, and Continental – across B2B and consumer, social-first and integrated.