ABOUT.
Photo taken in Paris, 2024.TL;DR: Experience summary
My name is Frank van de Koppel, I am a creative strategist, with a multitude of experience in (global) social media, influencer, content and digital marketing.
My experience spans over 12+ years, working for top brands in the entertainment, automotive, technology, cultural and connectivity space. Covering a wide range of themes: sustainability, LGBTQIA+, innovation, design, technical, culture and more.
It’s my professional mission to make the world a better place one post at a time. I try to fulfil my mission through small steps, helping brands to be meaningful and add value to the world.
In my personal life, I am interested in a wide array of subjects. Ranging from culture, photography to food and technology. I grew up in Hilversum, a town in between Amsterdam and Utrecht in the Netherlands. My grandma taught me some of the most important things in life. First and foremost to always be grateful for what you have and get. To be considerate of others and the world around me.
Kindness
Magic starts with kindness towards all. Being open and kind in communication / marketing and in collaboration delivers the best results, hands down.
My Values
Learning
Every effort is a engine to generate insights for future efforts. And applying a “constant improvement” mindset to all my projects, allows me to apply fixes and solutions on the go.
Excellence
Campaigns, projects and efforts I work on, need to reach excellence. Excellence on the strategic, creative and planning level. I strive towards making the work work.
Speed
Tho not always the primary factor that drives a project, I believe in maintaining proper speed in development of plans and execution, delivering quality and staying ahead of the game.
Way of working
Collaboration is the best description of how I work; it’s always a dialogue. I strongly believe in planning ahead and staying ahead of the curve, taking unforeseen factors into account. Planning is essentially how we create magic, together. Tracking & testing continuously to stay ahead of trends, seasonality and algorithmic changes.
Let’s discuss over a cup of coffee!
Feel free to contact me via the button below.