Creative Content Professional.
Strategy | Concept | Data | Copy.

Hello, My Name Is Frank

I am a creative in digital advertising, and sometimes non-digital. It’s my personal mission to make the world a better place, one tweet at a time. This is of course something that a lot of people say and it’s also very hard to actually accomplish. I try to fulfil my mission through small steps. Small improvement that will make a difference one day. With small improvements I mean spreading a positive message through my work where I can. I have worked at several advertising and creative agencies and picked up some skills along the way.

Some facts about me:

  • Speaks Dutch, English, German, and fluent Netflix.
  • Writes ‘funny’ tweets faster than the speed of light.
  • Self-proclaimed Pokémon master.
  • Professional foodie and knows his way around the kitchen.
  • Pretending professional photographer with a Fujifilm camera.

Experience

As mentioned above, I have worked at several advertising- and creative agencies. Among which; Saatchi & Saatchi, MEC Global, TLGG, Leo Burnett and some freelance projects for other agencies. Among my main clients were; Netflix, Mercedes-Benz, BMW, Vodafone and several FMCG brands. Currently I am part of the strategy & data team at rethink, a creative content agency in Berlin. As senior strategist at rethink I am responsible for the development of the social media and content strategies for international clients, work on data projects including social listening and help the creative/editorial team reach their full potential. Before rethink I worked at Springest as the branded content lead. This was the first time at the so-called ‘client-side’ for me. Springest works with Holacracy, which empowered me to express my purpose to the fullest.

Throughout the years I have worked in different roles in social media and digital advertising. But my core focus is in between the creative and strategy part of advertising & social media. My past positions included; Content Strategist, Copywriter, Social Media Manager, Content Creative and currently I get to call myself Brand & Content Marketer. My career started in Amsterdam, brought me to Berlin and I hope much further.

Personal

Interested in a wide array of subjects ranging from culture, photography to food and advertising. I grew up in Hilversum, a town between Amsterdam and Utrecht in The Netherlands. My grandma taught me some of the most important things in life. To always be grateful for what you have and get. To be considerate of others and the world around me.

In my free time, I look for ways to express my creativity. Photography is one of those, I bought a Fujifilm camera last year and I try to take it with me as much as possible to gain more experience. I also like to cook and eat, food is an essential element of culture and I like to discover much of both.

Expertise

Concept development
Strategy
Copywriting
Influencer Marketing
Brand Management
Social Media

Experience

Saatchi & Saatchi
Leo Burnett
MEC Global / Wavemaker 
TLGG [Torben Lucie und die Gelbe Gefahr]
Springest
rethink

Currently learning

Japanese
Data science 
Professional Photography