Hi, my name is Frank.

I am Strategy Director at rethink in Berlin. With years of experience in social media, content marketing, influencer marketing, (digital) advertising, thought leadership and storytelling. During my career, I’ve had the pleasure of working for kick-ass entertainment, automotive, technology and meaningful brands.

Between Berlin and Amsterdam, I have worked at several agencies. I’ve worked between all flavours of agencies: advertising, creative, media, PR and digital. As a strategist I have worked on a wide range of projects, ranging form thinking products to tactical concepts. 


It’s my personal mission to make the world a better place, one tweet at a time. I try to fulfil my mission through small steps, helping brands to be meaningful and add value to the world. During my career, I’ve had the opportunity to work brands like Netflix, Vodafone, Mercedes-Benz, BMW, Volkswagen and Porsche, to name a few.


Personally, I am interested in a wide array of subjects. Ranging from culture, photography to food and advertising. I grew up in Hilversum, a town in between Amsterdam and Utrecht in the Netherlands. My grandma taught me some of the most important things in life. First and foremost, to always be grateful for what you have and get. To be considerate of others and the world around me.

My strategic principles

Illustration by Freepik Storyset

Making the right move

Illustration by Freepik Storyset

Planning ahead

Illustration by Freepik Storyset

Testing continuously

Agency experience

*Illustrations by Freepik Storyset