Hi, my name is Frank.

I am a Freelance Digital Strategist with a background in social media, content marketing, influencer marketing, (digital) advertising and storytelling. During my career, I’ve had the pleasure of working for kick-ass entertainment, automotive and meaningful brands.

Between Berlin and Amsterdam, I have worked at several agencies. I’ve worked between all flavours of agencies: advertising, creative, media, PR and digital. As a strategist I have worked on a wide range of projects, ranging form thinking products to tactical concepts. Throughout the years I have worked in different roles in social media and digital advertising. My core focus is in between the creative and strategy part.


It’s my personal mission to make the world a better place, one tweet at a time. I try to fulfil my mission through small steps, helping brands to be meaningful and add value to the world. During my career, I’ve had the opportunity to work brands like Netflix, Vodafone, Mercedes-Benz, BMW and Porsche, to name a few.


Personally, I am interested in a wide array of subjects. Ranging from culture, photography to food and advertising. I grew up in Hilversum, a town in between Amsterdam and Utrecht in the Netherlands. My grandma taught me some of the most important things in life. To always be grateful for what you have and get. To be considerate of others and the world around me.

My strategic principles

Illustration by Freepik Storyset

Making the right move

Illustration by Freepik Storyset

Planning ahead

Illustration by Freepik Storyset

Testing continuously

Agency experience

*Illustrations by Freepik Storyset