Selling success, a business model?

How young content creators are monetising our need for instant success.

Success does not come overnight, it’s not a hack and you definitely don’t get rich while you’re sleeping. Success is the product of hard work, an effort, taking risks and luck is often involved. Yet there are plenty of content creators that are trying to tell you otherwise. In fact, they’ve made it their business model to sell you overnight success. In this blog I analyse what I came across and what these skilled content creators are doing right, even though it’s for the wrong reasons.